Privacy Policy & Terms of Use

Introduction

This website (the "Site") offers information, products, and services related to real estate (the "Services") that we, Tara Gerber, provides. We operate this website and may use third-party contractors to support the delivery of the Services and the Site ("Service Providers").

If you are a visitor to this Site, this Privacy Policy and Terms of Use applies to you and describes the policies and practices regarding the collection, use, and disclosure of your personal information in connection with your use of the Site. We act as the controller of your personal data, and our Service Providers assist us in providing the Services solely in their capacities as service providers and data processors.

This Privacy Policy and Terms of Use does not apply to any websites, applications, or other online services that do not link to this Policy, including other services provided by us or by our Service Providers. If you have questions about our use of your personal information, please contact us using the information in Section 12 below.

1. Personal Information We Collect

We collect information from you in various ways when you access or use the Site or otherwise interact with the Services. This information may include:

Information You Provide to Us

Contact information that you provide, such as your first and last name, email address, home address, and phone number; feedback or correspondence, such as information you provide when you contact us with questions, feedback, or other correspondence; marketing information, such as your preferences and/or consents for receiving communications about our activities, events, and publications, and details about how you engage with such communications; and other information which you may provide voluntarily or that is necessary in connection with your interactions with us through the Site or Services.

Information We Obtain from Third Parties

Social media information: We may maintain pages on social media platforms, such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with these pages, the platform providers' privacy policies will apply to your interactions and their collection, use, and processing of your personal information.

Data enrichment sources: We may obtain additional information about you from third-party data providers, including property records and public records databases, demographic and behavioral data providers, social media profile information (where publicly available), and other commercially available data sources.

Other sources: We may obtain your personal information from other third parties, such as third-party analytics services, marketing partners, publicly-available sources, and data providers.

CRM and Communication Data

If you communicate with us via email, text message, or other electronic means, or if we use customer relationship management ("CRM") tools to manage our interactions with you, we may collect and process: email message content, headers, metadata, and attachments; text message content and metadata; communication timestamps, read receipts, and delivery status; contact information and communication history; and notes and records relating to our interactions with you.

Automatic Data Collection

We and our Service Providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, our communications, and other online services, such as device data (including your computer's or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, device type, IP address, unique identifiers, language settings, mobile device carrier, and general location information such as city, state, or geographic area) and online activity data (such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them).

2. How We May Use Your Personal Information

We may use your personal information for the following purposes:

• To provide and operate our Services and our Site: We use your information to provide, operate, and improve our Services and Site; communicate with you about our Services and business; and provide support and respond to requests, questions, and feedback.
• To manage our relationship with you: We use CRM tools and services to maintain records of our communications, track your preferences and interests, and provide personalized service.
• To send you follow-up communications: If you have opted into receiving follow-up communications, we (or our Service Providers) may send follow-up communications as permitted by law, including through phone, email, and SMS text messages.
• To send you marketing and promotional communications: If you have opted in to receive marketing and promotional communications, we (or our Service Providers) may send direct marketing communications as permitted by law.
• To comply with law: As we or our Service Providers believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process.
• For compliance, fraud prevention, and safety: To protect our, your, or others' rights, privacy, safety, or property; enforce the terms and conditions that govern our Services; and protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity.
• To create anonymous data: We may create anonymous data from your personal information by removing information that makes the data personally identifiable to you.

3. Use of Artificial Intelligence

We use artificial intelligence ("AI") and machine learning technologies to provide and improve our Services. AI may be used to generate or assist with content displayed on the Site, assist with communications, and analyze data to provide recommendations. AI-generated content is reviewed for accuracy and appropriateness, but may contain errors or inaccuracies. You should not rely solely on AI-generated content for important decisions without independent verification.

You have the right to request information about whether AI was used to generate specific content, request human review of significant decisions made with AI assistance, and opt out of certain AI-powered features where technically feasible. To exercise these rights, please contact us using the information in Section 12 below.

4. How We Share Your Personal Information

We do not "sell" any personal information (as defined under applicable laws), but we may share your personal information with: our internal team, partners, and affiliates; our Service Providers (companies and individuals that provide services on our behalf); professional advisors; and as required for compliance, fraud prevention, and safety purposes.

We may share your personal information in connection with a business transaction such as a merger, consolidation, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution.

Other than as set forth herein, data will not be shared with third parties for marketing or promotional purposes. We will never disclose any personal information such as phone numbers and SMS consent with any third parties for marketing purposes.

5. Advertising and Tracking Technologies

We may use advertising and tracking technologies to deliver relevant advertising and measure the effectiveness of our marketing efforts. We may share certain information with third-party advertising platforms, including Meta (Facebook/Instagram), Google, and other advertising networks. We use tracking pixels on our Site to track when you view or interact with our content, measure the effectiveness of our email campaigns, and analyze user behavior.

We participate in interest-based advertising, which means that you may see our advertisements on third-party websites and platforms based on your browsing behavior and inferred interests.

6. Privacy Choices and Opt-Outs

You have the following choices regarding our collection and use of your personal information:

• Online Tracking Opt-Out: You may block cookies in your browser, block advertising ID use in your mobile settings, or use privacy plug-ins or browsers such as Brave, Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin.
• Platform Opt-Outs: Google (adssettings.google.com), Facebook (facebook.com/about/ads).
• Industry Opt-Out Tools: Digital Advertising Alliance (optout.aboutads.info) and Network Advertising Initiative (optout.networkadvertising.org).
• SMS Communications Opt-Out: Reply STOP to any SMS communication sent to you.
• Email Communications Opt-Out: You may unsubscribe from email updates at any time by following the unsubscribe link in the email.

7. Privacy Rights

You have the right to request information about how we have collected and used your personal information; access to a copy of the personal information we have collected about you; correction of personal information that is inaccurate or out of date; and deletion of personal information that we no longer need to provide our services or for other lawful purposes. To exercise your rights, please contact us using the information in Section 12 below.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Contact information and communication records are generally retained for the duration of our relationship with you and for a reasonable period thereafter. When personal information is no longer necessary, we will securely delete or anonymize it.

9. Third Party Services

The Site and Services may contain links to websites and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.

10. Security

We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect personal data, we cannot guarantee its absolute security.

11. SMS Text Messaging Terms of Use

Tara Gerber uses SMS Text Messaging to confirm appointments, send reminders, notify clients of schedule updates, and for marketing and promotional purposes including new listing alerts, price reduction notifications, and real estate market updates.

• Unsubscribing: Text "STOP" at any time to cancel. You will receive a confirmation and no further messages will be sent.
• Assistance: Reply "HELP" for assistance, or contact support@luxurypresence.com.
• Carrier Liability: Carriers are not liable for delayed or undelivered messages.
• Rates: Message and data rates may apply. Message frequency may vary.

12. How to Contact Us

You may contact us through our Service Provider:

13. Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy and Terms of Use at any time. If we make material changes, we will notify you by updating the date of this Privacy Policy and posting it on this website.

14. Notice for California Residents

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA") permits you to request information regarding the disclosure of your Personal Data. California residents have the following rights:

• Requests to Know: You have the right to request the categories of Personal Data we have collected, the sources, the business purposes, and the specific pieces of Personal Data collected.
• Requests to Delete or Correct: You have the right to request that we delete or correct any Personal Data we have collected about you.
• Authorized Agents: You may designate an authorized agent to make requests on your behalf with written permission.
• Right to Non-Discrimination: You have the right not to be discriminated against for the exercise of your California privacy rights.
• Selling and Sharing: We do not "sell" Personal Data as defined under the CCPA. We may "share" certain personal information with advertising partners for cross-context behavioral advertising purposes. You have the right to opt out of this sharing by contacting us using the information in Section 12.

You may submit a request via email at support@luxurypresence.com or at the mailing address provided in Section 12. We will acknowledge receipt within ten (10) business days and respond within 45 calendar days of receipt.